With Sony and AVT, now everyone can shoot in HD. Whether you choose Sony professional HDV or CineAlta formats XDCAM HD or XDCAM EX, you can now browse, share and edit HD with ingenious new Sony solutions. Once the exclusive domain of a select few, HD is now for all. It's a whole new way of business. Let AVT show you the way.

The first Sony memory shoulder-mount camcorder, equipped with the cutting edge imaging technology of three 2/3 inch-type Exmor™ full HD CMOS sensors. The PMW-350 is studio-configurable, with timecode in/out, genlock in, HD/SD SDI and HDMI out, and also features a DVCAM recording option. PMW-350K model offers customers a Lens Package, equipped with an HD lens with 16x zoom and a standard 2/3-inch bayonet lens mount.

Receive one (1) Sony SBP-16 SxS Pro16GB Memory Card by mail following the purchase of a Sony PMW-350K XDCAM EX Shoulder-Mount Camcorder with Lens Package or a Sony PMW-350L XDCAM EX Shoulder-Mount Camcorder without Lens on purchases by 3/31/2010.

AVT Sell Price PMW-350K (w/ lens)  $18,900
AVT Sell Price PMW-350L (no lens)  $17,500

Introducing Sony's first member of the NXCAM camcorder family; HXR-NX5U, the first Sony professional camcorder supporting the full AVCHD specification.  Utilizing the revolutionary AVCHD format, this camcorder offers long duration recording - with dual memory slots - on affordable consumer memory cards. 

Sony Extra Credit Education Program - Enroll Today and earn points towards FREE equipment.

The PDW-F800 camcorder is the newest member of the XDCAM family. It offers multi-format recording flexibility as standard - including SD recording and a frame rate of 23.98P in 1080 mode. It is equipped with three 2/3-inch type CCDs and a “Power HAD FX” progressive CCD with 1920 x 1080 effective pixels. Stunning-quality HD images can be captured by this high-resolution CCD and advanced digital signal. On top of the exceptional technology, the PDW-F800 offers very high quality HD recording at a data rate of up to 50Mbps using the MPEG-2 4:2:2P@HL compression. It also provides multi-format recording flexibility including 1080i, 720P and SD, which comes with HD/SD conversion and cross conversion between 1080i and 720P. With features such as Slow & Quick Motion (over-crank and under-crank recording) make the PDW-F800 ideal for cinema and TV drama productions, as wel as ENG applications. The Sony XDCAM HD422 series of Optical Disc products have 7 years "Powertrain" Warranty for its laser block. This "Powertrain" Warranty is unprecedented for Sony and demonstrates the confidence Sony has in its XDCAM products.

For years Sony has set the tone for professional tape recorders. Using innovative high quality technology, Sony recorders are used by broadcasters, educators, and video professionals everywhere. AVT is proud to represent the complete line of Sony tape decks and media recorders.

The HVR 1500 is an HDV and DVCAM recorder inheriting many of the features demanded by professionals, such as quick mechanical response, multi-format DV playback, and a robust set of video and audio interfaces ranging from analog to digital SDI and AES/EBU. The new HVR-1500 offers HD-SDI output bridging HDV source material and assets with high-end HD formats and HD editing environments.

For years JVC has been delivering quality products for the video professional. From innovative cameras, to three-in-one decks, and stunning flat screen displays, JVC and AVT provide cost effective tools that will provide reliability and quality for even the most challenging situations.

ProHD Compact Handheld Solid State Media Camcorder
The GY-HM100U is a Compact Handheld camcorder with performance and features found only in larger and more expensive models. It's designed to be easy to use, making it ideal for news reporters and producers. Seasoned shooters will find that its small size lets them work in environments where larger cameras would be impractical—all while producing recordings on par with broadcast cameras.

GY-HM100U ProHD Compact Handheld Camcorder $250 End User Bonus and FREE BN-VF823USP Battery Promotion. Promotion Period: January 15, 2010 to March 31, 2010. Get more details here.

“Luminary Vision” Education Incentive Program – GY-HM100U
Effective Date: July 1, 2009 to March 31, 2010

The SR-DVM700 three-in-one video recorder has the all-digital formats of MiniDV, 250GB HDD, and DVD in a compact package complete with A-D encoding as well as various editing and dubbing capabilities. DV native format recording to HDD can be performed, allowing the unit to make exact copies of DV tapes. The model is equipped with an RS-232C interface to further enhance system applications. Thanks to these advantages, the SR-DVM700 is ideal for both home users and professionals as it makes media duplication and professional archiving of existing analog footage easier than ever.

Canon's range of professional digital camcorders is made for demanding creative videographers who want the proper tool to realize their unique creative goals. At the heart of all these video cameras is Canon's philosophy of creative control, flexibility, and capability, in both High Definition and Standard Definition formats. For work in a television studio, on a broadcast ENG crew, shooting TV commercials, on corporate video or events, or creating a documentary or an independent film, a Canon professional video camcorder can meet your production challenge.

The XHG1 is unmatched in this category of camcorder. With HD-SDI, Genlock and and Time Code IN/OUT, all SMPTE compliant, as well as complete control over the image parameters, the XH G1 meets the demands of any professional use.

The excellence of the XH G1 begins with Canon Genuine Canon 20x HD zoom lens that is matched with 3CCDs, each of which is at 1440 x 1080 pixels. Super-Range Optical Image Stabilization corrects for a wide range of camera movement and vibration, and Instant AF (Auto Focus) ensures ultra-quick, accurate focus. The DIGIC DV II HD image processor then ensures improved color reproduction and noise reduction - for a final result that is the zenith of image quality. With a wide range of features and optional accessories, the XH G1 is a versatile, flexible and powerful performer that is sure to meet your uncompromising standards.

Focus Enhancements, Inc. is a leader in advanced digital video production, management and presentation technology. Designed by media professionals for media professionals, Focus Enhancements’ comprehensive line of video and other media-related hardware and software products helps leading organizations around the world maximize the return on their investment in digital media assets.

FS-H200 Portable Compact Flash DTE Recorder

The all new FS-H200 Portable Compact Flash DTE Recorder brings ultra-reliable solid state acquisition with Direct To Edit Technology to your DV or HDV camcorder.  FS-H200 utilizes standard Type 1 removable Compact Flash media which provides fast, reliable, and low-cost recording.

The Focus FS-H200 introduces a new element to DTE Recording.  For the first time, it is possible to record directly to a removable and inexpensive Compact Flash (CF) memory cards (sold separately).  Connect the FS-H200 directly to your DV or HDV camcorder using a single FireWire cable, allowing you to record to CF card only or to CF card and tape simultaneously.

Reflecmedia

Chroma key – commonly referred to as blue screen or green screen – is the technique for combining two images, in which the colored background from one image is removed (or made transparent) to reveal another image behind it. These innovative, portable and easy to use products mean that almost any location can be used, with minimal lighting and technical support, as a virtual studio at a fraction of the costs associated with a professional studio - with endless creative possibilities for digital content creation.